Are your web analytics tools and setup ready for GDPR changes?
What do you need to know about the new GDPR principles of personal data processing? How do companies that process such information should prepare? Whether these changes relate to analytical data collected e.g. on web sites and online applications?
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The General Data Protection Regulation (GDPR) was adopted by the European Parliament and the Council of the European Union in April 2016. The new guidelines set above all new rules for the rights and procedures regarding the processing of personal data. The regulations entered into force on 25th 2018.
The obligation to adapt to GDPR applies to all entities operating in the European Union, which collect and process personal data (data of individuals, e.g. data about their employees and customers). The size of the company does not matter. GDPR applies to both large corporations and small, even one-person entities.
If you have any doubts about your company's changes, better check it. Penalties for non-compliance with the new law can reach even 4% of the company's annual turnover or up to 20 Million Euros.
Entrepreneurs are obliged to apply the principles of personal data protection and use organizational and technical solutions to ensure their proper processing. The Regulation does not explicitly specify which particular tools and solutions should be implemented, though. There are some good tips we can give you when it comes to the analytical area (see next point).
The definition of ‘personal data’ under the new law is broad. It includes, for example, IP address or remarketing data. Suppliers of all key analytical tools, such as Google Analytics or Adobe Analytics, modified their data processing principles and added new options and configuration tools. Please consider checking, if appropriate changes have been introduced by the suppliers of the tools used in your company as well.
If you use Google Analytics or Adobe Analytics, changes related to GDPR will definitely apply to you. Order a full audit and make sure your configuration of these tools meets the GDPR requirements.
As previously mentioned, GDPR does not give you specific answers to all your questions connected with the processing of personal data. Consider getting advice from a professional lawyer specializing in this topic. Our company cooperates with a reputable law firm (KSS Legal), which continuously monitors the situation related to the GDPR. Our analysts keep track of the changes made by the suppliers of analytical tools and their actions related to GDPR in order to prepare useful recommendations for our customers.
Do you have questions or concerns about the processing of analytical data in your company?